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Tips On Effective Banner Advertisements - Ebb And Flow

Thursday, March 20, 2014

By Ramzey Shawar


One of the most effective ways to generate targeted traffic to your websites and blogs is to use banner advertisements. Although it has been thought for many years that people have become blind to banners, no longer clicking on this once lucrative way to generate targeted traffic, they have slowly been making a comeback in recent years.



People like to look at images more than they like to read words, which seems to have led to banner advertising making a comeback. To take advantage of this trend, you can use the success replication technique that is bound to help you develop successful banner advertisements right away.

If they are, you will probably not click on them, due to something called banner blindness. Therefore, to avoid banner blindness from occurring, you will want to use the ebb and flow banner strategy.

By ebb and flow, we are referencing how you should rotate your banner ads. You should make several different kinds, and track their performance. Since people are more likely to click on an ad they have never seen before, by making several representing the same product or service you are trying to sell, you can benefit from creating a multitude of different ones, causing people to click through more and more.

This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.




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