Dining in a restaurant often calls for a good check for its reputation via online as most people do. With charitable causes, this also is possible. To think that more than 1.5 million nonprofits exist in the United States alone, it is essential that you learn as much as you can in order to be right about choosing your charitable recipients. In line with this Truist and GreatNonprofits have formed a new partnership aiming to soon deliver better access to information for donors online.
Of the online social review sites for charities, the largest is GreatNonprofits. There are more than 200,000 user-generated reviews on more than 17,000 nonprofit organizations as GreatNonprofits itself is a nonprofit organization. Reviews and ratings here are about stories of people who have been personally touched by nonprofits. It is like a Yelp or Trip Advisor especially for charities. You can say that it is crowdsourced making GreatNonprofits a site for reviews of all sorts and sizes of groups. It would consequently result to the fair recognition of reputable charities no matter the size of their marketing budget as they are gauged by people they have effectively served.
GreatNonprofit is a natural fit for Truist's corporate philanthropy platform. The social review data will be integrated so that Truist users have easy access to more information when making decisions about charitable giving. They'll also be able to add their own reviews to the database. The partnership will result in a more robust employee giving solution incorporating real-time reviews and feedback.
Since nonprofits are able to reach their new supporters as well as showcase their accomplishments feedback is definitely valuable. An example is that of Oral Cancer Foundation in Newport Beach, California where emails were sent to their major donors indicating reviews they got on GreatNonprofits. In doing so, a couple of new donors gave the organization $50,000 and another one even awarded unrestricted funding amounting to $300,000. This organization's opportunities definitely exploded given these donations where before they only work with $200,000 as their typical annual budget.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
The reviews provide charities with valuable material they can use for marketing their services. Operation Understanding in Washington, D.C. attracted 188 reviews last year and is incorporating quotes from those reviews in its new brochure and other marketing material. The organization is also attributing additional fundraising to the reviews, despite the difficult economic climate.
Without a doubt and with all benefits presented here considered, easier access to more information benefits both donors and charitable organizations. Check out GreatNonprofits' data in Truist's software suite in its full implementation in the following year.
Of the online social review sites for charities, the largest is GreatNonprofits. There are more than 200,000 user-generated reviews on more than 17,000 nonprofit organizations as GreatNonprofits itself is a nonprofit organization. Reviews and ratings here are about stories of people who have been personally touched by nonprofits. It is like a Yelp or Trip Advisor especially for charities. You can say that it is crowdsourced making GreatNonprofits a site for reviews of all sorts and sizes of groups. It would consequently result to the fair recognition of reputable charities no matter the size of their marketing budget as they are gauged by people they have effectively served.
GreatNonprofit is a natural fit for Truist's corporate philanthropy platform. The social review data will be integrated so that Truist users have easy access to more information when making decisions about charitable giving. They'll also be able to add their own reviews to the database. The partnership will result in a more robust employee giving solution incorporating real-time reviews and feedback.
Since nonprofits are able to reach their new supporters as well as showcase their accomplishments feedback is definitely valuable. An example is that of Oral Cancer Foundation in Newport Beach, California where emails were sent to their major donors indicating reviews they got on GreatNonprofits. In doing so, a couple of new donors gave the organization $50,000 and another one even awarded unrestricted funding amounting to $300,000. This organization's opportunities definitely exploded given these donations where before they only work with $200,000 as their typical annual budget.
That "shift to transparency" which many organizations these days have been making is what GreatNonprofits provide for - their open-access forum for such purpose. It is all about being open to the public regarding information relative to the organization's operations especially financially in that it no longer becomes secret. Because donors can now make several choices particularly in this time of the year, it is the technology of GreatNonprofits that is welcoming them to research on the best charity for their hard-earned money to be given to.
The reviews provide charities with valuable material they can use for marketing their services. Operation Understanding in Washington, D.C. attracted 188 reviews last year and is incorporating quotes from those reviews in its new brochure and other marketing material. The organization is also attributing additional fundraising to the reviews, despite the difficult economic climate.
Without a doubt and with all benefits presented here considered, easier access to more information benefits both donors and charitable organizations. Check out GreatNonprofits' data in Truist's software suite in its full implementation in the following year.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. For more details about employee volunteer programs, or to find help setting up a charitable fund, please go to the Truist.com site today.
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